About the Workshop

In this virtual workshop led by Eric Siegel, we will discuss how you can secure your first pilot customer for your ocean business. The session will help you determine which customers will make good pilot partners and which you should steer away from. You will be given tools to develop customer commitment and understand what value you should expect to receive from a pilot. We will address common terms of engagement for pilots, how you can develop letters of intent (LOIs), and some tactics to convert pilots into more sales.